The mesmerizing spinning wheel in Coin Master

BY Z 22 Jun,2021

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The mesmerizing spinning wheel in Coin Master

On the surface, "Gold Master" is a cartoon style simulation building game. Players spin the wheel in the game to have a chance to win loot by spinning gold coins or bags of gold. In this way, players can use these gold coins to build powerful villages. When their village is strong enough, players can level up and unlock the next village. The more villages they capture, the better the rewards players receive.

Although Coin Master can be found in the "Sim Build" category, it uses a gambling mechanic. In order to build their own game village or attack another player's village, players must pass the reels to win virtual game currency. The number of attempts per hour is limited to five, but players can purchase additional spinning opportunities and props in the store. Most importantly, the game also adds some lighthearted social mechanics. Players can attack other players' villages, destroying their buildings and earning gold by doing so; in addition, players can dig for treasure in their own villages to raid the "gold masters".


All the mechanics in Coin Master are built around a slot machine.

Slot machines are a classic gaming mechanic that can easily get users hooked. Although the game cannot be exchanged for real money, the emphasis on social gameplay brings players a different kind of excitement, which in turn turns into the temptation to pay for the coins or the number of spins on the reels.

The main core of the game lies in the slots and the value system, which is designed to make people addicted to the game. From the free spins every day, the system will give away a very large number of spins to let players build up the habit of using it. Players can often win hundreds of thousands of gold coins, which they can use to build a new building, and while it is possible to win untold amounts of gold coins, it is also possible to return empty-handed. And you can also collect cards and pets to gain loot, with the pet collection mechanic offering certain rewards depending on the player's actions in the game. In fact, getting gold is not even the focus of the game. What really catches people's attention is the number of spins on the reels of the slot machine, so the countless opportunities to spin the reels for free will make it impossible for people to stop and indulge themselves again and again.

The problem is that it uses the "gamble mode" as an excuse to cover up the flaws of its core (and arguably only) mechanic, which is based on the game's slot machines.


"The handicap industry borrows profit models from the gambling industry"

Coin Master knows that people don't play the game for the monetary rewards. What really attracts players is the increasing number of spins and the fact that from the very beginning it is clear that this is a game of luck, as the interface makes clear, and there is even a "double bet" mechanism where players can combine two spins into one to get double the reward.

In Coin Master, even its coin-operated machines are designed to lock players in, and players sometimes see the reels spinning rapidly, looking to win a big prize, only to have it stop quickly, even in auto-spin mode, which has positive repercussions. Even if players try to end the spin as quickly as possible, the game does not make it easy for them to get their hands on the items they fancy. So players have to experience both highs and lows. Of course, if the player is lucky, maybe the pointer lands on the desired screen.


This is why Coin Master remains a high earner. It has nothing to do with the gameplay, or the game mechanics, or even the fact that players can win a lot of coins, but there is no denying that these mechanics play an important role in an invisible way.

So what is the driving force behind it? It's the feeling of spinning the wheel; it's the sound of the tiny, slow rotation of the final hand on the reels; it's the in-app notification rounds that constantly remind players of ways to get free games. That's what makes this game capture the fact that people are still playing Master of Gold.

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