The 5 hottest short-form video platforms for 2021

    With the rise of short videos in recent years, many different short video platforms have emerged at home and abroad. These short video apps not only provide users with a variety of fun and interesting short videos to watch online, but also allow users to post short videos they have filmed and produced through the app. Here are 5 of the most popular short video platforms in 2021.

 YouTube

    YouTube is an American video sharing website and currently the world's largest video search and sharing platform, allowing users to upload, watch, share and comment on videos. YouTube was originally created to facilitate the sharing of video clips between friends, but has since become a repository of memories and a place for users to post their work. It offers movie channels, video uploads, pay channels, live streaming, translated subtitles and many other services.

    Today YouTube videos cover a wide range of content, from personal videos and TV clips to music videos and home videos. In general, users who wish to view YouTube videos need to have a web browser installed on their PC, and can play YouTube videos online as long as their browser supports the HTML5 standard. Discover popular videos on YouTube Go short videos: songs, movies, TV shows, comedy, fashion, cooking, tutorials and much more!

Snapchat

    Snapchat was founded in September 2011 and has quickly become popular among young people with its core feature of "making pictures and videos you send disappear in less than 10 seconds on the other person's phone": "Story" - the sharing of stories. For the first time, the original rules were beaten so that content in the Story feature could be replayed within 24 hours. "Story" has three modules to provide users with photo and video-based information and to meet their social needs.

    Snapchat Story, where you can take a photo or video and share it with all your friends, with the content arranged by upload time and played continuously without interruption. It's a cross between a short video and a direct one, with multiple short live videos linked together to provide a live streaming experience. Video advertising is Snapchat's most important form of advertising. Snapchat has positioned its video ads as 3Vi, or vertical videos with interactive elements.

Instagram

    Instagram, a free online photo and video sharing community application from Facebook, was launched in October 2010. It allows users to take a photo with their smartphone and then add different filters to the photo and share it on social networking services such as Facebook, Twitter, Tumblr and Flickr, or on Instagram's servers.

    In August 2016, Instagram launched stories, a short-form social video service, which quickly returned to rapid growth, taking away a large number of Snapchat's users and KOLs, and posing some threat to the latter. Instagram Stories allows users to share important moments of the day with videos and pictures, which disappear after 24 hours. Data shows that Instagram Stories has greatly increased the overall engagement of younger, corporate users.

Houseparty

    Houseparty is a social networking service that focuses on video social multiplayer video chat applications that allow for group video chats via mobile and desktop applications. Users receive notifications when friends are online and available for group video chat. On average, users spend more than 60 minutes per conversation in a group or one-to-one chat.

    In June 2016, Houseparty shot up to the top three in the North American App Store shortly after its launch. Today Housparty is ranking more downloads on the App store than Facebook, and capital has taken a huge interest in this new social app. In early 2019, Houseparty partnered with Ellen DeGeneres' app " Heads Up!", which resembles an entertainment venue. In the summer of 2020, Houseparty has partnered with Mattel to add Magic 8-Ball and the card game Uno to the app. The app contains other popular games such as Quick Draw, Chips & Guac and trivia games that can be played with friends in a video chat.

TikTok

    The TikTok app is a short video social app that can be viewed on smartphones and is founded and operated by Chinese company ByteHop. Users can record videos from 15 seconds to one minute and three minutes or longer, as well as upload videos, photos and more, which can be easily lip-synced and have special effects built in, and users can leave comments on other users' videos.

    TikTok has been the number one app download and installer in the US market, and has been on top of the local App Store or Google Play overall charts in Japan, Thailand, Indonesia, Germany, France and Russia several times.